University of Karachi | Pakistan

MBA - Marketing

2001 - 2003

Florida Green University | Pakistan

Bachelor of Computer Science

1996 - 1998

I got my degrees in marketing and computer science from Karachi, Pakistan. Late 90’s was the era of Y2K fear and technology was rapidly evolving everyday and i managed to learn lot of technologies i.e. Oracle database, Software Development & HTML techniques by attending courses and technology become my motivation for the career path.

Educational Learnings
Marketing & Research
Business Management
Software Development
Relational Databases
Business Analysis
The D Factor | Saudi Arabia

Chief Technology Officer - CTO

05.2020 - present

A brand new Startup to offer businesses digital transformation with “Technology for Less” approach. Aiming to offer  businesses to evolve with right technology in order to address changing consumer habits and expectations.

Digital transformation is an opportunity to move away from manual work processes, and re-align businesses with evolving expectations. It is an opportunity not just to take onboard the latest technology, methods and talent, but to provide the customer experience that people now expect.

As retail consumers across the globe increasingly rely on digital tools, companies in the region are turning to technology with more urgency to carry out their business. Supply-chain operations are becoming more data-driven, consumers are growing more sophisticated in their online and in-store shopping, and expectations for faster and better transactions are reaching new heights.

Professional Skills
Business Transformation
Digital Transformation
Digital Marketing
Web & Mobile Apps
SEO - Search Engine Optimization
Big Data Analytics
Luxury Carts | Saudi Arabia

General Manager

Oct-2018 - Apr-2020

This was an exciting experience for me as a General Manager, and I appreciate the knowledge that I have received at this company for full cycle business management of electric powered utility vehicles & golf carts.

Responsibilities includes to optimize company’s cost of doing business by using technology at first strategy and system driven approach and to boost revenue through innovative management techniques while opening new doors to expend business operations footprints for rental operations  and direct sales and after sales.

Managed all digital assets and platforms while controlling and analyzing budgets by using real time business intelligence base dashboards over cloud. Implemented mission critical POS apps for Makkah project 24×7 operations and several ad-hoc sites across KSA to monitor business performance via cloud-based applications and increased efficiencies whilst building and optimizing the cost.

Ensured consistent, high quality delivery of all business engagements for Golf Carts Sales, Rental Operations and after-sale. 

Values Offered
General Management
Sales & Forecasting
Marketing & Communication
Ordering & Logistics
Systems & Technology


  • Conceptualized and implemented the digital marketing, go-to market strategy for B2B business model and drove phenomenal business growth while acquiring new customer base and increased profitability
  • Cultivated leads management, web traffic & social media engagements

  • Built a consolidated data bank of customers and prospects by applying data quality assurance processes
  • Personally secured multi-million dollars direct sales deals

  • Lowered the logistics cost and enhanced the transit time by negotiating and well planned shipments
  • Lowered the cost of goods by souring from multiple channels/suppliers
  • Vendor portals automation with conglomerates i.e. Aramco, KAUST, Sadara, Petro Rabigh and several others
  • SASO/Saber process automation with all authorized certification bodies globally
Balubaid Group | Saudi Arabia

Digital Marketing & CRM Manager

Nov-2013 - Nov-2018

Responsibilities includes Managing an in-house agency/team to execute all Digital Marketing & CRM initiatives i.e. campaign planning, integration and execution across all digital channels to deliver a right customer experience and to make great brand impression which resulted quality in-bound leads from all customer touch points.

Values Offered
Digital Marketing
Call Center


  • Established full scope in-house agency/team to execute all CX & Digital Marketing initiatives which includes enterprise system integration with web, call center, SMS gateways and social media channels management and online campaigns execution
  • Implemented VIOP based call center infrastructure
  • Sourced and implemented cutting edge thermal based people counting system across 9 different cities at Automotive showrooms
  • Lowered website development and maintenance expenses by 70%
  • Established and implemented processes for customer touch points to capture data for re-marketing
    Developed mobile based customer data capture system
  • Captured 6 Million+ prospects database for targeted campaigns
  • Effective utilization of online re-marketing campaigns
  • Increased footfall and sales across retails business i.e. Automotive, FnB & Malls by executing highly targeting campaigns
Balubaid Group | Saudi Arabia

SME & Project Lead for Oracle ERP

Nov-2007 - Dec-2012

Responsibilities includes for overall Oracle Applications implementation and post implementation scenarios fulfillment of Automotive After Sales Solutions while providing direct technical and functional support to the business functions. Supported various projects for ad-hoc and Business Intelligence Reporting by using Oracle and open-source technologies.

Values Offered
Project Management
Oracle Applications
Application Integrations
Business Intelligence
Data Quality Assurance


  • Played a leading role in the highly successful Oracle Apps implementation in Balubaid Group of Companies at enterprise level. While implementation I was aligned with the Oracle Apps implementation partner (Oracle Consulting) and all stakeholders to ensure the solution design and process mapping according to the business scope.
  • Optimized the system performance post go-live
    Data migration and integration with legacy application
  • Managed the highly structured Project documentation by using Oracle AIMS methodology while updating and reviewing the project plan to timely achieve the milestones.
  • Developed various custom interfaces with Oracle Apps to 3rd party
  • Developed seamless integration with General Motors warranty data processing.
  • KPI’s : Service to Delivery, Parts Order to Delivery, Warranty Claims Processing, Workshop Load Management, Live Financial Performance, Service Reminders to Conversion, Appointment to Conversion

    Supported various projects for ad-hoc reporting and Business Intelligence Reporting by using Oracle and other technologies. Oversaw the actions UAT, stress testing and real time go-live support across BGC network.

Maple Leaf Cement Limited | Pakistan

Manager Information Technology

Jan-2007 - Oct-2007

Was responsible for overall IT management including implementation of Oracle Applications (SCM, OPM, eAM, Financials & HRMS). Oversaw the 8 dedicated IT/Project resources consisting of a functional system analyst, technical developer, an operations analyst, technical support staff and a network administrator to manage the enterprise IT support model for 1500 plus employees across 4 locations.

Managed the legacy data migration in custom schema with web based custom solution development. Performed the infrastructure development, business process improvement and electronic communication (wired & wireless) to support the corporate connections between headquarter and remote locations.

Played a key role in IT culture development and change management by using common workshops method and training to develop the technology usage knowledge across the organization.

Dow AgroSciences | Pakistan

Manager Information Systems

Aug-2004 - Dec-2006

Responsibilities includes analyzing and implementing the best information technology practices to automate the business processes for customized CRM & ERP based development for all business factors, including company vision, long-range planning and customize development processes. Instrumental in all departmental operations especially in Finance, Sales Accounting & Payroll: Providing functional support for all business areas. Minimized automated business process up to 70% by directing new procedures in the new system.

Designed improved CRM & ERP based systems using Oracle Technologies & implemented nationwide in 11 cities and trained and educate end-users to improve functionality of sales accounting, customer centric services & support. Plus design and execute sales analysis and financial data presentations to senior management.

Pioneer Cement Limited | Pakistan

Assistant Manager Information Technology

Oct-1999 - Jul-2004

Was instrumental in IT and Finance by streamlining business processes and implementing information technology resources by using Oracle Database 8/8i & Oracle Development tools (Forms 6i, Reports 6i) to provide all aspects of systems development and network & web administration and system support. Oversaw the day-to-day system operations and evaluate software and hardware to provide leading edge computing. Managed the full cycle implementation of Oracle based customized solution, Coded numerous projects, including analyzing needs for data structures and processing routines, developing prototype and production code, and supervising testing. Guided Intranet development and deployment from initial phase through company-wide roll-out. Placed technical support manuals on-line to allow easy access by all users.
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Certified Digital Marketeer

Campaigns | Performance Marketing | SEO | Web | Mobile Apps


Oracle Database | Oracle Development Tools | Project Management | Digital Sales