About Me

With a passion for innovation, I am a seasoned professional with over two decades of experience leading transformative initiatives across diverse industries, including FMCG, Automotive, Agriculture, Manufacturing, Retail, Hospitality, eCommerce & Technology. I have consistently demonstrated the ability to foster high-performing teams, cultivate a culture of excellence, and implement cutting-edge solutions that drive tangible business results. My proven record showcases consistent growth, cost reduction, and revenue optimization. Pioneering the digital frontier, I leverage data and technology to enhance brand visibility, customer engagement and revenue. My tech & data-driven Marketing & Business Development strategies consistently yield impactful results. Committed to using technology as a strategic enabler. Passionate about excellence with a forward-thinking mindset to drive unprecedent success.

Key Strengths


  • Marketing Strategy Leadership
  • Digital Marketing Excellence
  • Brand Building & Positioning
  • Performance Marketing
  • Innovative Content Creation
  • Impactful Market Research

Business Development

  • Strategic Partnership Building
  • Innovation in Business Models
  • Sales Funnel Optimization
  • Customer Advocacy Programs
  • Cross-Selling and Up-Selling
  • Revenue Growth Leadership

Technology & Data

  • eCommerce Channel Development
  • 360° Data Analytics Leadership
  • CRM & Consumer Journey Insights
  • Competitive Intelligence
  • KPIs, Metrics & OKRs
  • A/B Testing and Experimentation

Core Hands-On

Technical Skills

Advance Excel
Oracle & MySQL
Power BI

Digital Marketing

Google Analytics
Google Tag Manager
Google Ads Platform
Google Merchant Center
Email Marketing
WhatsApp Business API

Cloud, Web & Mobile Computing

Microsoft Azure
IoT Development
Amazon Web Services
Amazon Seller Platform
Magento & OpenCart
WordPress CMS

Career Journey

  • Jan 2021 - Present
    General Manager
    Tabuk Agricultural Development Company Limited
  • Jan 2013 - Dec 2020
    Corporate CRM & Digital Marketing Manager
    Balubaid Group of Companies
  • Nov 2007 - Dec 2012
    Subject Matter Expert & Data Analyst
    Balubaid Group of Companies
  • Jan 2007 - Oct 2007
    Manager Information & Technology
    Maple Leaf Cement Limited
  • Aug 2004 - Dec 2006
    Manager Information Systems
    Dow AgroSciences
  • Oct 1999 ~ Jul-2004
    Assistant Manager IT
    Pioneer Cement Limited

Let's Discuss

Get in touch

I would love to hear from you.

    • Phone

      +966 54 2600805

    • Mail


    • Location

      Jeddah, Saudi Arabia